Our History
MR. ASHRAF JABBAR QURESHI (CHAIRMAN AL-ASHRAF GROUP OF COMPANIES)
Ashraf Jabbar Qureshi, a luminary in the business world, wears the esteemed hat of Chairman at both Al-Ashraf Group of Companies and ArmArch. His journey is marked by a rich lineage and an unwavering entrepreneurial spirit that has propelled both organizations to remarkable success. A scion of the illustrious Qureshi family, Ashraf Jabbar Qureshi traces his roots to Aligarh, India, and eventually, to Karachi, Pakistan post-partition. The Qureshi family, renowned for their flourishing fruit exporting business, once held the esteemed position of being the largest fruit exporter in Pakistan.
Inheriting the legacy of entrepreneurship, Ashraf Jabbar Qureshi displayed a keen interest in the family business from a remarkably young age, deftly balancing both work and education. Armed with a degree in business, he steered his entrepreneurial compass towards diverse sectors, charting a course distinct from the family’s fruit export business. Starting afresh, he ventured into the restaurant industry and progressively expanded into a myriad of domains. This expansion journey encompassed land provision, construction, real estate, cattle and milk industry, farmhouses, farming, online grocery stores, and even a construction material processing factory. The crowning achievement came in the form of founding renowned housing societies such as Indus Enclave in Karachi.
Ashraf Qureshi’s enterprising spirit knew no bounds as he extended the reach of his brands beyond borders, earning a reputation as a respected and reputable businessman. At the core of his success lie attributes of honesty, integrity, trustworthiness, unbridled passion, and relentless hard work.
Fuelled by a profound passion for architecture and drawing from his extensive experience in the construction industry, particularly through successful ventures like Al Ashraf Construction, Ashraf Jabbar Qureshi embraced the visionary idea of establishing his architectural firm. This vision was amplified by his son, Eng. Armash Ashraf, the Chief Engineer at ArmArch and COO of Al Ashraf Group of Companies. Their collective aspiration materialized into ArmArch—an architectural engineering firm rooted in sustainability and innovative building design. Ashraf Jabbar Qureshi took the mantle as Chairman and Founder Member of ArmArch, driven by a resolute passion to revolutionize Pakistan’s architectural and construction industry.
In his capacity as Chairman, Ashraf Jabbar Qureshi stands committed to leading the transformation of Pakistan’s architectural landscape. His visionary approach, dedication to sustainability, and unwavering commitment to innovation continue to inspire change, setting new standards in the architectural and construction domain. Through ArmArch, he endeavours to leave an indelible mark, bringing a positive shift to Pakistan’s architectural and construction industry.
MR. DAI ALI DANIYAL (CEO AL-ASHRAF GROUP OF COMPANIES)
Meet Dai Ali Daniyal, a stalwart in the world of business and architecture, serving as the dynamic Chief Executive Officer of both Al-Ashraf Group of Companies and ArmArch. With an inspiring entrepreneurial lineage and a passion for innovative business practices, Dai Ali Daniyal is at the forefront of shaping the future of multiple industries. Inheriting a legacy of entrepreneurial excellence from his father, Ashraf Jabbar Qureshi, Dai Ali Daniyal was steeped in the ethos of business from a young age. Recognizing his natural inclination and flair for entrepreneurship, he honed his skills within the family business, paving the way for a remarkable educational and professional journey.
Driven by a desire to combine his passion for business with international exposure, Dai Ali Daniyal pursued a Bachelor’s degree in Business Management (Marketing) from Middlesex University. This was a stepping stone towards a broader understanding of global business dynamics. Eager to expand his horizons and further augment his business acumen, he embarked on a Masters in International Business at Hult International, delving deep into the intricacies of the international business landscape.
Equipped with a wealth of knowledge and a global perspective, Dai Ali Daniyal returned to Pakistan, assuming the pivotal role of CEO within Al-Ashraf Group of Companies. In this capacity, he displayed remarkable prowess in business analytics and strategy implementation, significantly elevating various entities under the group. His leadership saw the group’s expansion across diverse industries, each venture meticulously planned and executed.
A deep-rooted passion for the construction and design industry, coupled with a love for architecture, led Dai Ali Daniyal to take the helm at ArmArch. As the CEO, he champions sustainable architectural solutions, an idea that resonates strongly with him. Under his guidance, ArmArch has emerged as a beacon of innovation, pioneering sustainable designs that are set to transform the architectural landscape of Pakistan.
Dai Ali Daniyal’s journey epitomizes dedication, vision, and a commitment to excellence. His relentless pursuit of business acumen, combined with a deep-seated passion for sustainable architecture, positions him as a transformative leader in the industry, leaving an indelible mark on businesses and society alike.
ENGR. ARMASH ASHRAF (COO AL-ASHRAF GROUP OF COMPANIES/CHIEF ENGINEER ARMARCH)
Welcome to the world of innovation and sustainability, guided by the vision and expertise of Eng. Armash Ashraf, the Chief Operating Officer of Al-Ashraf Group of Companies and the visionary Chief Engineer at ArmArch. Eng. Armash Ashraf embarked on his journey towards architectural engineering with a passion for revolutionizing the construction and building design industry. His academic prowess began at Heriot-Watt University, where he attained an Honors Bachelor’s degree in Architectural Engineering with a remarkable Second Class Upper Division. A testament to his dedication, he achieved a Grade A for his final year dissertation titled ‘Parametric Facade Design of Daylighting and its Impact on the Energy Demand of the Office Building.’
Driven by a quest for knowledge and a desire to address future sustainability needs, Eng. Armash completed a total of 31 highly challenging and enlightening courses during his bachelor’s, focusing on sustainability techniques and building services technology.
Yet, Eng. Armash’s journey into the world of engineering and business began much earlier, nurtured by the expertise and guidance of his father, Ashraf Jabbar Qureshi, in the Al-Ashraf Group of Companies. At an early age, he showcased his inherent skills in business operations, management, communication, and creativity within various departments of the family business.
Inspired by his early experiences and the need to blend creativity with engineering expertise, Eng. Armash chose to pursue a degree that encompassed both aspects. Thus, he enrolled in the prestigious Heriot-Watt University to undertake a BEng in Architectural Engineering.
During his academic journey, the vision of establishing an architectural firm with a sustainable concept began to take shape. Recognizing the lack of sustainability awareness in the construction industry of Pakistan, Eng. Armash was determined to make a significant impact. In the second year of his degree, the concept of ArmArch Architectural Engineering firm was born, with a mission to revolutionize architecture in Pakistan.
After completing his degree, Eng. Armash returned to Pakistan, dedicated to making his dream a reality. In October 2023, his tireless dedication and hard work culminated in the launch of the architectural firm, heralding a new era of sustainable architecture in the region.
Eng. Armash Ashraf continues to drive innovation, sustainability, and excellence in both the Al-Ashraf Group of Companies and ArmArch. With a blend of education, experience, and passion, he is spearheading a movement towards a more sustainable and innovative future in the construction and architectural industry.
Mr. Ashraf Jabbar Qureshi (Chairman Al-Ashraf Group of Companies)
Ashraf Jabbar Qureshi, a luminary in the business world, wears the esteemed hat of Chairman at both Al-Ashraf Group of Companies and ArmArch. His journey is marked by a rich lineage and an unwavering entrepreneurial spirit that has propelled both organizations to remarkable success. A scion of the illustrious Qureshi family, Ashraf Jabbar Qureshi traces his roots to Aligarh, India, and eventually, to Karachi, Pakistan post-partition. The Qureshi family, renowned for their flourishing fruit exporting business, once held the esteemed position of being the largest fruit exporter in Pakistan.
Inheriting the legacy of entrepreneurship, Ashraf Jabbar Qureshi displayed a keen interest in the family business from a remarkably young age, deftly balancing both work and education. Armed with a degree in business, he steered his entrepreneurial compass towards diverse sectors, charting a course distinct from the family’s fruit export business. Starting afresh, he ventured into the restaurant industry and progressively expanded into a myriad of domains. This expansion journey encompassed land provision, construction, real estate, cattle and milk industry, farmhouses, farming, online grocery stores, and even a construction material processing factory. The crowning achievement came in the form of founding renowned housing societies such as Indus Enclave in Karachi.
Ashraf Qureshi’s enterprising spirit knew no bounds as he extended the reach of his brands beyond borders, earning a reputation as a respected and reputable businessman. At the core of his success lie attributes of honesty, integrity, trustworthiness, unbridled passion, and relentless hard work.
Fuelled by a profound passion for architecture and drawing from his extensive experience in the construction industry, particularly through successful ventures like Al Ashraf Construction, Ashraf Jabbar Qureshi embraced the visionary idea of establishing his architectural firm. This vision was amplified by his son, Eng. Armash Ashraf, the Chief Engineer at ArmArch and COO of Al Ashraf Group of Companies. Their collective aspiration materialized into ArmArch—an architectural engineering firm rooted in sustainability and innovative building design. Ashraf Jabbar Qureshi took the mantle as Chairman and Founder Member of ArmArch, driven by a resolute passion to revolutionize Pakistan’s architectural and construction industry.
In his capacity as Chairman, Ashraf Jabbar Qureshi stands committed to leading the transformation of Pakistan’s architectural landscape. His visionary approach, dedication to sustainability, and unwavering commitment to innovation continue to inspire change, setting new standards in the architectural and construction domain. Through ArmArch, he endeavours to leave an indelible mark, bringing a positive shift to Pakistan’s architectural and construction industry.
Mr. Dai Ali Daniyal (CEO Al-Ashraf Group of Companies)
Meet Dai Ali Daniyal, a stalwart in the world of business and architecture, serving as the dynamic Chief Executive Officer of both Al-Ashraf Group of Companies and ArmArch. With an inspiring entrepreneurial lineage and a passion for innovative business practices, Dai Ali Daniyal is at the forefront of shaping the future of multiple industries. Inheriting a legacy of entrepreneurial excellence from his father, Ashraf Jabbar Qureshi, Dai Ali Daniyal was steeped in the ethos of business from a young age. Recognizing his natural inclination and flair for entrepreneurship, he honed his skills within the family business, paving the way for a remarkable educational and professional journey.
Driven by a desire to combine his passion for business with international exposure, Dai Ali Daniyal pursued a Bachelor’s degree in Business Management (Marketing) from Middlesex University. This was a stepping stone towards a broader understanding of global business dynamics. Eager to expand his horizons and further augment his business acumen, he embarked on a Masters in International Business at Hult International, delving deep into the intricacies of the international business landscape.
Equipped with a wealth of knowledge and a global perspective, Dai Ali Daniyal returned to Pakistan, assuming the pivotal role of CEO within Al-Ashraf Group of Companies. In this capacity, he displayed remarkable prowess in business analytics and strategy implementation, significantly elevating various entities under the group. His leadership saw the group’s expansion across diverse industries, each venture meticulously planned and executed.
A deep-rooted passion for the construction and design industry, coupled with a love for architecture, led Dai Ali Daniyal to take the helm at ArmArch. As the CEO, he champions sustainable architectural solutions, an idea that resonates strongly with him. Under his guidance, ArmArch has emerged as a beacon of innovation, pioneering sustainable designs that are set to transform the architectural landscape of Pakistan.
Dai Ali Daniyal’s journey epitomizes dedication, vision, and a commitment to excellence. His relentless pursuit of business acumen, combined with a deep-seated passion for sustainable architecture, positions him as a transformative leader in the industry, leaving an indelible mark on businesses and society alike.
Engr. Armash Ashraf (COO Al-Ashraf Group of Companies/Chief Engineer ArmArch)
Welcome to the world of innovation and sustainability, guided by the vision and expertise of Eng. Armash Ashraf, the Chief Operating Officer of Al-Ashraf Group of Companies and the visionary Chief Engineer at ArmArch. Eng. Armash Ashraf embarked on his journey towards architectural engineering with a passion for revolutionizing the construction and building design industry. His academic prowess began at Heriot-Watt University, where he attained an Honors Bachelor’s degree in Architectural Engineering with a remarkable Second Class Upper Division. A testament to his dedication, he achieved a Grade A for his final year dissertation titled ‘Parametric Facade Design of Daylighting and its Impact on the Energy Demand of the Office Building.’
Driven by a quest for knowledge and a desire to address future sustainability needs, Eng. Armash completed a total of 31 highly challenging and enlightening courses during his bachelor’s, focusing on sustainability techniques and building services technology.
Yet, Eng. Armash’s journey into the world of engineering and business began much earlier, nurtured by the expertise and guidance of his father, Ashraf Jabbar Qureshi, in the Al-Ashraf Group of Companies. At an early age, he showcased his inherent skills in business operations, management, communication, and creativity within various departments of the family business.
Inspired by his early experiences and the need to blend creativity with engineering expertise, Eng. Armash chose to pursue a degree that encompassed both aspects. Thus, he enrolled in the prestigious Heriot-Watt University to undertake a BEng in Architectural Engineering.
During his academic journey, the vision of establishing an architectural firm with a sustainable concept began to take shape. Recognizing the lack of sustainability awareness in the construction industry of Pakistan, Eng. Armash was determined to make a significant impact. In the second year of his degree, the concept of ArmArch Architectural Engineering firm was born, with a mission to revolutionize architecture in Pakistan.
After completing his degree, Eng. Armash returned to Pakistan, dedicated to making his dream a reality. In October 2023, his tireless dedication and hard work culminated in the launch of the architectural firm, heralding a new era of sustainable architecture in the region.
Eng. Armash Ashraf continues to drive innovation, sustainability, and excellence in both the Al-Ashraf Group of Companies and ArmArch. With a blend of education, experience, and passion, he is spearheading a movement towards a more sustainable and innovative future in the construction and architectural industry.